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Fashion brand Babyghost has partnered with Chinese blockchain-as-a-service company BitSE and its VeChain project to deliver a range of clothes incorporating NFC tags and verified using blockchain technology.

Demonstrating the development of fashion technology, or FashTech, VeChain chips have been added to items making up Babyghost’s 2017 spring and summer collection, unveiled at the recent Shanghai Fashion Week.

A customer using an NFC-enabled device with the VeChain app installed can tap the chip and receive information about the item, as well as details of who modelled the item at its launch during fashion shows.

“VeChain can be programmed with photographs, videos, and even personalized information such as the date it was purchased and perhaps whom it was purchased for and why,” say Babyghost founders Qiao Ran Huang and Joshua Robert Hupper. “This could change gift giving between friends, family and lovers. It could mark special occasions and holidays.”